Mar 31, 2020

High Impact LED Lighting Brings Retail to Life

Category: Illumination
Lumileds High Impact Retail Lighting Solutions—developed in collaboration with leading lighting manufacturers, lighting designers, and fashion brands—create maximum appeal for stores and their merchandise.

Lumileds High Impact Retail Lighting Solutions—developed in collaboration with leading lighting manufacturers, lighting designers, and fashion brands—create maximum appeal for stores and their merchandise.

A lot has changed for brick-and-mortar retail in the last decade, but contrary to rumors, traditional storefront retail is not dead. According to payment services company Fiserv, total retail sales during the 2019 U.S. holiday season grew 3.8 percent over 2018. While online sales in the U.S. are growing at faster rates than sales in physical stores – eCommerce sales during the 2019 holiday period grew 8.1 percent over the previous year – brick-and-mortar sales over the holidays posted growth of 1.4 percent over 2018.  With total 2019 U.S. retail sales totaling  $730.9 billion, according to the National Retail Federation, that’s still a lot of money and it’s clear that there’s still plenty of life left in traditional retail – with plenty of opportunities for luminaire manufacturers that focus on the needs of the retail industry.

Because consumer preferences are changing, retailers require new tools and strategies to attract and retain buyers in today’s highly competitive shopping environment. New lighting technologies can help retailers create unique, branded shopping experiences that draw in and motivate buyers, curating an environment where consumers feel welcome, wish to spend time and ultimately feel inspired to make a purchase.

Chief among these new technologies are high-impact LED lighting solutions. Lighting is an essential part of customer-centric retail strategies, as today’s lighting goes beyond simply illuminating merchandise to enhancing the customer experience and influencing purchasing behavior.

Forward-thinking retailers use lighting to entice shoppers into their stores and define environments that are unique, branded and consistent, both throughout a single store and across multiple store locations. By carefully optimizing LED lighting solutions, retailers can create brilliant whites and dazzling colors to showcase merchandise, enhance retail displays and highlight store features for maximum impact. High impact lighting enables retailers to tailor a shopping experience and ambiance that reinforces their brand at every turn, allowing stores to differentiate themselves and their products from the competition – and from online shopping alternatives.

Smart lighting that incorporates Internet of Things (IoT) technologies can further enhance the customer’s in-store experience. The data collected through connected lighting platforms, indoor mapping technologies and location-based services can provide retailers with insights to optimize product mix and location, analyze customer traffic patterns, and spotlight targeted items as a customer enters an aisle.

As a leader in high performance LED technologies, Lumileds understands what drives retailers’ lighting decisions and offers a comprehensive portfolio that allows luminaire manufacturers to create limitless lighting effects. Our High Impact Retail Lighting Solutions—developed in collaboration with leading lighting manufacturers, lighting designers and fashion brands—create maximum appeal for stores and their merchandise. Solutions include the LUXEON Stylist Series featuring CrispColor and CrispWhite Technologies, which can be precisely tuned for signature colors and showcasing specific merchandise. CrispColor and CrispWhite Technologies are available in the integrated Matrix Platform, tailored Chip on Board LEDs, and high-power LEDs and mid-power LEDs to meet a range of customized lighting requirements.

Retailers today have embraced the idea that a customer’s in-store experience be engaging, memorable, enticing, and supportive of the brand. Lighting has a huge role to play in establishing the environment and Lumileds High Impact Retail Lighting Solutions are engineered to support a retailer’s objectives with unmatched intensity, consistency and vibrant color rendering.  For more information, go to Lumileds High Impact Lighting.